New55 Launches Kickstarter

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Kickstarter To Bring Back Polaroid Type 55 Film


Algernon [Picking up empty plate in horror.] Good heavens! Lane! Why are there no cucumber sandwiches? I ordered them specially.

Lane [Gravely.] There were no cucumbers in the market this morning, sir. I went down twice.

Algernon No cucumbers!

Lane No, sir. Not even for ready money.

Algernon That will do, Lane, thank you.

From the Importance of Being Earnest.

I think we all know that Algernon ate all of the cucumber sandwiches. I can't speak to Tom Petter's sandwich eating habits but I can point you in the direction of his wikipedia entry that discusses how he essentially destroyed Polaroid as we knew it. It has been years since Polaroid imploded and the instant photography community is still working hard to return to a pre-Petters level of instant film awesomeness. The latest step in Pola-revitalization is the launch of the New55 kickstarter to create an alternative to Polaroid type 55 film.

Lifted From Their Kickstarter

New55 FILM is a new instant 4x5 film that produces a superb negative, and a positive print too.

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As a contributor to this Kickstarter project at the higher reward levels, you will receive boxes of first-run manufactured New55 FILM "First Edition" (5 sheets per box).

Shipment will likely be no earlier than 8 months after a successful funding. Shipping is included for United States backers. Backers outside the United States are charged an additional fee to cover shipping costs (see Reward details at right) and will be responsible for VAT in countries where it is applied and collected.

If this project doesn't reach it's financial goal, then New55 FILM will not go forward as a manufactured product.

As a New55 FILM backer you will be making history. But you will also be constructing the future of Post-Digital professional darkroomless analog photography. Here, we -- a group of artists (from every continent) -- will take up the means of production. Where large-scale industrial capacity has failed to adapt to the major technological and behavioral shifts from the rise of digital photography, a small-scale factory that is modular, scalable, and humane in its flexibility will begin manufacturing an important and necessary photographic material -- New55 FILM. We now have the opportunity and the responsibility to make it happen.

Here, watch the New55 video.

The project looks to raise $400,000 which is an insane amount of money but other companies like the Impossible Project and Lomography have had tremendous success using crowd funding to get new products made. I wish them the best of luck.