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Fuji launches new Instax printer

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Long before Impossible launched their instant lab, Fuji and Polaroid offered competing devices that allowed you to print digital images onto instant film. Polaroid's printer was fun, used their 500 film but was not a big success. Fuji never sold their instax printer in the United States but it was allegedly a big hit in Japan. It is nice to see Fuji return to the market with an updated device that would easily allow many of the images trapped in my iphone to come to become real, tangible things.

Press Release

Fujifilm launches an instant smartphone printer, instax SHARE Smartphone Printer SP-1
— with the proprietary app offering a variety of templates
January 6, 2014
FUJIFILM Corporation (President: Shigehiro Nakajima) will launch a smartphone printer, instax SHARE Smartphone Printer SP-1. This printer enables easy creation of instax prints using images sent wirelessly from a smartphone.
Fujifilm's instax mini instant cameras, which output photos in the traditional analog style, are becoming popular among teenage girls and women in their early 20s in many countries.
To accommodate requests from users who wish to create such instax prints from smartphone images, we have developed instax SHARE Smartphone Printer SP-1 that enables easy and quick creation of instax prints from smartphone images.
Via the downloaded proprietary app*, it is possible to send images from a smartphone to instax SHARE Smartphone Printer SP-1 wirelessly and print them in the instax frames with a simple on-the-spot operation. The app offers various features such as image enlargement/reduction and filters like black & white/sepia. A diverse lineup of templates is also available, making photo printing more enjoyable. The Real Time Template, on which the date/time, place, weather, temperature and humidity are printed on the photo, makes a one and only print in the world. With the Limited Edition Template, each print is marked with a serial number like a limited item, making a memory with people you cherish more precious. On SNS Template, the images uploaded to social networking service (SNS)** sites are printed with the profile photo and the number of likes.
Fujifilm will keep expanding attractive features of instax cameras which offer enjoyable instant photography and printing, while communicating the intrinsic values of photography in the different aspects of “taking, preserving, decorating and giving.”